Andrea Antoni, an Italian artist finds pantone colors in natural landscapes and cities. He always tries to remind us to squeeze the lively nature of neighboring. He is used to insert his hand digitally as a swatch.
Antoni started posting his Pantone manipulations to Instagram about a year ago but he says that these works have been part of his practice for far longer. “Although there is a first published image on Instagram, the idea itself came much earlier,” Antoni tells Creators. “Many years ago, I would regularly publish the Pantone color of the day that matched the sky above my house.” He explained.
“While it is definitely these same places in the pictures, it is also not them; colors have changed, buildings are cut out and presented in different ways. The result is a world that is unreal from one point of view, but extremely true from another. That’s the place of memory; real and recreated at the same time,” Antoni says.
“As a graphic designer, I’ve always loved the Pantone fan decks, although more for their joyfulness and color than for their intended purpose. So, it happened one day that I took a particularly colorful picture and tried to combine it with the related Pantone color. Initially, I would publish the occasional picture once in a while, but now about one third of my published photos are produced this way.”
Andrea Antoni’s eternally growing fascination with these images is somewhat the result of a craving for nostalgic conservation. “The images reflect the way I see the world, or the memory I have of some places. Some show the sensations that these places evoke in me,” he reveals. “When I heavily modify the composition, it reflects my memory and the evocations of that particular place to me. ” Says artist.